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Monthly Archives: July 2011

2: A logo doesn’t make a brand
27 Jul 2011

2: A logo doesn’t make a brand

by Sinclair Ashman | posted in: Reverse View | 0

For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can … Continued

brand, logo, copywriting, identity, 10x10
1: Brands and the notion of trust
19 Jul 2011

1: Brands and the notion of trust

by Sinclair Ashman | posted in: Reverse View | 0

‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make … Continued

10x10, design, business, blog series, guide
How to create a brand: a guide for business owners
18 Jul 2011

How to create a brand: a guide for business owners

by Sinclair Ashman | posted in: Reverse View | 0

Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market … Continued

design, business, blog series, guide

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