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Monthly Archives: August 2011

7: Brand language: consistency
31 Aug 2011

7: Brand language: consistency

by Sinclair Ashman | posted in: Reverse View | 0

Quality communications can be maintained over time. We know the importance of imagery and text when building brand identity, so lets look at keeping some consistency in those messages. ‘Tone of voice’ is often mentioned in connection with corporate identities. … Continued

10x10, brand, consistency, tone of voice
6: Brand language: text
24 Aug 2011

6: Brand language: text

by Sinclair Ashman | posted in: Reverse View | 0

In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued

USP, copywriting, text, brand language, 10x10
5: Brand language: imagery
17 Aug 2011

5: Brand language: imagery

by Sinclair Ashman | posted in: Reverse View | 0

In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them … Continued

brand, brand language, imagery, 10x10
4: The Unique Selling Point: finding it and using it
11 Aug 2011

4: The Unique Selling Point: finding it and using it

by Sinclair Ashman | posted in: Reverse View | 0

What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued

USP, advertising, slogan, 10x10

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