Quality communications can be maintained over time. We know the importance of imagery and text when building brand identity, so lets look at keeping some consistency in those messages. ‘Tone of voice’ is often mentioned in connection with corporate identities. … Continued
In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued
In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them … Continued
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued