The importance of imagery in brand presentation
Imagery is an important element of brand presentation. The way in which photographs, illustrations, charts, diagrams and other visuals are designed and used communicate much more than just the content to the viewer. They directly represent a company’s attitude to its products and services and the way it conducts business […]
Your Unique Selling Point: using it to your advantage
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep saying it! With a USP, you have something to say […]
Good design starts with a good chat (and open ears)!
There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students I teach. The questions I’m asked usually include: ‘what do […]
The Reverse March newsletter is out now!
It’s part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. See it here.
