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Monthly Archives: March 2013

The importance of imagery in brand presentation
11 Mar 2013

The importance of imagery in brand presentation

by Sinclair Ashman | posted in: Seen and Done | 0

Imagery is an important element of brand presentation. The way in which photographs, illustrations, charts, diagrams and other visuals are designed and used communicate much more than just the content to the viewer. They directly represent a company’s attitude to … Continued

design, brand, branding, corporate identity
Your Unique Selling Point: using it to your advantage
11 Mar 2013

Your Unique Selling Point: using it to your advantage

by Sinclair Ashman | posted in: Seen and Done | 0

What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued

design, brand, branding, corporate identity, USP
Good design starts with a good chat (and open ears)!
11 Mar 2013

Good design starts with a good chat (and open ears)!

by Sinclair Ashman | posted in: Reverse View | 0

There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students … Continued

design brief, design, consultation, information-gathering, client
The Reverse March newsletter is out now!
11 Mar 2013

The Reverse March newsletter is out now!

by Sinclair Ashman | posted in: Reverse View | 0

It’s part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. See it here.

brand, brand identity, newsletter

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