What about copywriting in your business? The bottom line is: it’s all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what … Continued
Yesterday, I went along to The National Craft Centre for Craft and Design in Sleaford, and saw a very interesting exhibition by multidisciplinary artist Luke Jerram. His interests in science, engineering are evident in his striking investigations into the form … Continued
The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of … Continued
On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in … Continued