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Monthly Archives: April 2013

The importance of good copywriting in brand presentation
11 Apr 2013

The importance of good copywriting in brand presentation

by Sinclair Ashman | posted in: Seen and Done | 0

What about copywriting in your business? The bottom line is: it’s all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what … Continued

brand, corporate identity, copywriting
Luke Jerram: Revealing the Invisible
10 Apr 2013

Luke Jerram: Revealing the Invisible

by Sinclair Ashman | posted in: Seen and Done | 0

Yesterday, I went along to The National Craft Centre for Craft and Design in Sleaford, and saw a very interesting exhibition by multidisciplinary artist Luke Jerram. His interests in science, engineering are evident in his striking investigations into the form … Continued

art, Lincolnshire, exhibition, glass, artist
The Reverse April newsletter is out now!
10 Apr 2013

The Reverse April newsletter is out now!

by Sinclair Ashman | posted in: Reverse View | 0

The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of … Continued

brand, identity, newsletter
Reverse Talk! Branding for small businesses: why it matters
4 Apr 2013

Reverse Talk! Branding for small businesses: why it matters

by Sinclair Ashman | posted in: Reverse View | 0

On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in … Continued

brand, branding, talk, networking, small business

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