The importance of good copywriting in brand presentation
What about copywriting in your business? The bottom line is: it’s all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what makes you special. See the Reverse Design YouTube video here: […]
Luke Jerram: Revealing the Invisible
Yesterday, I went along to The National Craft Centre for Craft and Design in Sleaford, and saw a very interesting exhibition by multidisciplinary artist Luke Jerram. His interests in science, engineering are evident in his striking investigations into the form and structure of viruses and bacteria, using the transmission and […]
The Reverse April newsletter is out now!
The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of success. See it here This Site.
Reverse Talk! Branding for small businesses: why it matters
On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in customer acquisition and retention. At this early morning breakfast event, […]
