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  • Back to the future

    Posted by Sinclair Ashman in Seen and Done tagged with design / technology / computing / computer / Apple On Nov 19 2013

    Professor Mark Hunt (University for the Creative Arts) has recently suggested that the UK’s traditional lead in design and innovation may soon be lost, due to an over-reliance on design using digital technology. He may be right. http://bit.ly/1cAf68k I have been a graphic designer for over 25 years and a […]

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  • Words sell!

    Posted by Sinclair Ashman in Reverse View tagged with copywriting / SME / words / marketing On Nov 13 2013

    Following on from my last Re-View post on imagery, I thought it would make sense to go on to look at the importance of copywriting for SMEs. Alongside imagery, good copywriting helps to sell products and services, by establishing a unique positioning relative to their competition. Whether a business wants […]

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