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Daily Archives: 27 May 2014

What’s a brand? It’s a piece of cake!
27 May 2014

What’s a brand? It’s a piece of cake!

by Sinclair Ashman | posted in: Reverse View | 0

In my talks for business networking groups and design students, I’m forever telling them that brands are all about behaviour, not logos. Most people in the audiences believe me, but I always see more than a few sceptical faces, unconvinced … Continued

brand, communications, service

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