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Monthly Archives: June 2014

Reverse Design Tip 5: Reading order
26 Jun 2014

Reverse Design Tip 5: Reading order

by Sinclair Ashman | posted in: Reverse View | 0

#ReverseDesignTip   5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most … Continued

design, brand, communication, #ReverseDesignTip
Reverse Talk: Today in Lincoln
25 Jun 2014

Reverse Talk: Today in Lincoln

by Sinclair Ashman | posted in: Seen and Done | 0

Reverse Talk today! Later today, I’ll be giving a talk and holding a mini design and branding workshop, organised by Fill The Gap Marketing. It’s all about helping small businesses get value for money out of their marketing spend. Where? The Think Tank, Ruston … Continued

Reverse Talk!, design, workshop, SME, marketing
Reverse Design Tip 4: Save money – start a bank
12 Jun 2014

Reverse Design Tip 4: Save money – start a bank

by Sinclair Ashman | posted in: Reverse View | 0

 veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more … Continued

design, brand, communication, imagery
Degree shows still on: get down there!
10 Jun 2014

Degree shows still on: get down there!

by Sinclair Ashman | posted in: Seen and Done | 0

Degree shows at the University of Lincoln If you haven’t already been down to the University of Lincoln’s 2014 degree shows, what are you waiting for? Get down to the art and design block to see Graphic Design, Creative Advertising, Fine … Continued

degree shows, University of Lincoln, art and design
Mission-based marketing: why you need it
10 Jun 2014

Mission-based marketing: why you need it

by Sinclair Ashman | posted in: Reverse View | 0

Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went … Continued

design, marketing, content, video
BBC Lunch Bunch: Take 3
9 Jun 2014

BBC Lunch Bunch: Take 3

by Sinclair Ashman | posted in: Seen and Done | 0

BBC Lunch Bunch: back again Tomorrow, I’ll be back on BBC Radio Lincolnshire’s Lunch Bunch – my third appearance. This time, Rob Underwood will be the presenter, as Nicola Gilroy is away. Hope you can listen in. As before, two other guests and I … Continued

#lunchbunch, BBC Radio Lincolnshire, Rob Underwood, BBC
Reverse Design Tip 3: Go on, impress me! You’ve got 3 seconds
4 Jun 2014

Reverse Design Tip 3: Go on, impress me! You’ve got 3 seconds

by Sinclair Ashman | posted in: Reverse View | 0

 Такелажные крепления You – and your branded collateral – have a very limited amount of time to make an impression on potential customers. How limited? Check this out: So, make those first impressions count… On your literature, make sure that … Continued

design, brand, networking, communication
Behaviour. That’s what brands are all about.
3 Jun 2014

Behaviour. That’s what brands are all about.

by Sinclair Ashman | posted in: Reverse View | 0

When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the … Continued

identity, behaviour, brand, communication
Reverse Talk! Lincoln, 25 June
3 Jun 2014

Reverse Talk! Lincoln, 25 June

by Sinclair Ashman | posted in: Seen and Done | 0

Reverse Talk! On Friday 25 June (2014) I’ll be presenting another Reverse Talk! It’ll be on the importance of design and identity for SMEs, and how they can present their brands better, on limited budgets. There will be a talk, followed … Continued

design, workshop, SME, marketing, Reverse Talk!

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