#ReverseDesignTip 5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most … Continued
Reverse Talk today! Later today, I’ll be giving a talk and holding a mini design and branding workshop, organised by Fill The Gap Marketing. It’s all about helping small businesses get value for money out of their marketing spend. Where? The Think Tank, Ruston … Continued
veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more … Continued
Degree shows at the University of Lincoln If you haven’t already been down to the University of Lincoln’s 2014 degree shows, what are you waiting for? Get down to the art and design block to see Graphic Design, Creative Advertising, Fine … Continued
Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went … Continued
BBC Lunch Bunch: back again Tomorrow, I’ll be back on BBC Radio Lincolnshire’s Lunch Bunch – my third appearance. This time, Rob Underwood will be the presenter, as Nicola Gilroy is away. Hope you can listen in. As before, two other guests and I … Continued
Такелажные крепления You – and your branded collateral – have a very limited amount of time to make an impression on potential customers. How limited? Check this out: So, make those first impressions count… On your literature, make sure that … Continued
When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the … Continued
Reverse Talk! On Friday 25 June (2014) I’ll be presenting another Reverse Talk! It’ll be on the importance of design and identity for SMEs, and how they can present their brands better, on limited budgets. There will be a talk, followed … Continued