Reverse Design Tip 5: Reading order
#ReverseDesignTip 5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most important pieces of information first. Simple enough? Yes, but too […]
Reverse Talk! Today, 25 June at 5.00pm, The Think Tank, Lincoln.
#IdeaCellMore: FilltheGap @reversedesign
Reverse Design Tip 4: Save money – start a bank
veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more money than it should. I’m talking about obtaining images – […]
Degree shows still on: get down there!
Degree shows at the University of Lincoln If you haven’t already been down to the University of Lincoln’s 2014 degree shows, what are you waiting for? Get down to the art and design block to see Graphic Design, Creative Advertising, Fine Art, Jewellery and much more. The work is of a […]
Mission-based marketing: why you need it
Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went down ok, I wanted to see if I could produce […]
Sinclair’s back on the ‘Lunch Bunch’! Tomorrow, 10 June on BBC Radio Lincolnshire, from 12.00. #lunchbunch
@reversedesign
Reverse Design Tip 3: Go on, impress me! You’ve got 3 seconds
Такелажные крепления You – and your branded collateral – have a very limited amount of time to make an impression on potential customers. How limited? Check this out: So, make those first impressions count… On your literature, make sure that there’s a relevant and interesting message on the cover – […]
Behaviour. That’s what brands are all about.
When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the fact. When I ask business owners about their brand, they […]
Reverse Talk!
25 June, Lincoln: Don’t miss Sinclair’s talk and workshop on brand/identity for SMEs.
#IdeaCellMore: FilltheGap @reversedesign
