What is research for?
Graphic design companies spend a lot of time (or should be) ‘doing research’. Some people, critical of what creatives bring to business, might argue that this is ‘money for old rope’ – paying designers to think and not ‘do’. This attitude is plain old rubbish, because paying designers to think is exactly what clients […]
Reverse Design Tip 8: The importance of texture
#ReverseDesignTip 8: The importance of texture Everyone who has a stake in finding a unique positioning for a company, organisation or small business, knows how hard it is to achieve. ‘…it’s the marketing messages – they’re not right’! or ”…we need better illustrations’ or ‘…the design isn’t appropriate for our target audience’ […]
Reverse Design Tip 7: The thicker the better
http://focuz.ru It’s not often that that you’ll hear that said. However, when it comes to making a first impression with a business card, many people fail to think about the messages sent (and received) when it’s handed over. I’m well aware that I’m fussy about these things – as a designer I would […]
The communications gap
The communications gap. This is the most important consideration for any design or marketing communications activity, with the principles going far beyond graphic design. So what is it? Quite simply, it’s the gap between what customers think (or assume) about you, and what you want them to think. It’s the […]
