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Monthly Archives: August 2014

What is research for?
26 Aug 2014

What is research for?

by Sinclair Ashman | posted in: Reverse View | 0

Graphic design companies spend a lot of time (or should be) ‘doing research’. Some people, critical of what creatives bring to business, might argue that this is ‘money for old rope’ – paying designers to think and not ‘do’. This attitude is plain … Continued

communication, research, audience
Reverse Design Tip 8: The importance of texture
20 Aug 2014

Reverse Design Tip 8: The importance of texture

by Sinclair Ashman | posted in: Reverse View | 0

#ReverseDesignTip   8: The importance of texture Everyone who has a stake in finding a unique positioning for a company, organisation or small business, knows how hard it is to achieve. ‘…it’s the marketing messages – they’re not right’! or ”…we need better … Continued

paper, print, #ReverseDesignTip, brand
Reverse Design Tip 7: The thicker the better
12 Aug 2014

Reverse Design Tip 7: The thicker the better

by Sinclair Ashman | posted in: Reverse View | 0

 http://focuz.ru It’s not often that that you’ll hear that said. However, when it comes to making a first impression with a business card, many people fail to think about the messages sent (and received) when it’s handed over. I’m well aware that I’m … Continued

brand, print, #ReverseDesignTip, business card
The communications gap
6 Aug 2014

The communications gap

by Sinclair Ashman | posted in: Reverse View | 0

The communications gap. This is the most important consideration for any design or marketing communications activity, with the principles going far beyond graphic design. So what is it? Quite simply, it’s the gap between what customers think (or assume) about … Continued

brand, communication, audiences

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