Graphic design companies spend a lot of time (or should be) ‘doing research’. Some people, critical of what creatives bring to business, might argue that this is ‘money for old rope’ – paying designers to think and not ‘do’. This attitude is plain … Continued
#ReverseDesignTip 8: The importance of texture Everyone who has a stake in finding a unique positioning for a company, organisation or small business, knows how hard it is to achieve. ‘…it’s the marketing messages – they’re not right’! or ”…we need better … Continued
http://focuz.ru It’s not often that that you’ll hear that said. However, when it comes to making a first impression with a business card, many people fail to think about the messages sent (and received) when it’s handed over. I’m well aware that I’m … Continued
The communications gap. This is the most important consideration for any design or marketing communications activity, with the principles going far beyond graphic design. So what is it? Quite simply, it’s the gap between what customers think (or assume) about … Continued