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Monthly Archives: September 2014

What’s your type?
24 Sep 2014

What’s your type?

by Sinclair Ashman | posted in: Reverse View | 0

What’s your type? Choosing typefaces. A couple of questions that people have asked me: 1) What’s that got to do with my company’s identity? A lot. 2) Can it influence how people see it? Yes, definitely. With thousands of potential … Continued

copywriting, communication, type
Consistency is king!
12 Sep 2014

Consistency is king!

by Sinclair Ashman | posted in: Reverse View | 0

“It’s incredibly important because consistency in itself is also a brand promise you are always delivering on – it’s also part of the identity, so it has to be clear what the brand is all about.” Björn Von Matérn, vice-president … Continued

USP, communication, brand healthcheck

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