What’s your type?
What’s your type? Choosing typefaces. A couple of questions that people have asked me: 1) What’s that got to do with my company’s identity? A lot. 2) Can it influence how people see it? Yes, definitely. With thousands of potential fonts to choose from, it can’t just be a case […]
Consistency is king!
“It’s incredibly important because consistency in itself is also a brand promise you are always delivering on – it’s also part of the identity, so it has to be clear what the brand is all about.” Björn Von Matérn, vice-president of corporate communications at The Absolut Company.*http://aton-mebel.ru Let’s be honest […]
