Last Wednesday, a couple of colleagues and I took a group of year 1 graphic design students on a gallery crawl around Nottingham.http://ceoec.ru/ It turned out to be a real treat, with visits to the Alan Kitching show at the … Continued
Recently, I was driving down the motorway, minibus rental liverpool, on one of my regular trips to London. I remembered some of those time-wasting games we used to play with the kids. There was one in particular, where we’d get … Continued
Last week, after a business meeting in Sleaford, I took the opportunity for another visit to the National Centre for Craft and Design (NCCD). I was delighted to see a truly brilliant exhibition of work by Michael Brennand-Wood. Ideas based on fusions of … Continued
David Kindersley Yesterday, as the weather promised to be good all day, we decided to head down to one of our favourite places – Cambridge. From our base in mid Lincolnshire, it’s about an hour and a half away by car, … Continued
Yorkshire Sculpture Park Yesterday saw my first visit to YSP. The park is a delight, even in the rain! Works by Brtish and international artists abound and seem to be perfectly situated within the stunning surroundings of the park. Pieces by … Continued
London Visit 2 Whilst in London, I caught up with a friend for lunch and a stroll around Tate Modern. Then, we headed over the Millennium Bridge towards St Paul’s Cathedral. Just opposite the cathedral, we spotted some familiar eyes … Continued
London Visit 1 The recent London trip wasn’t entirely about my Royal Academy submission. I also took advantage of the close proximity of London galleries to get along to some interesting stuff – at the RA, Tate Modern and the National Gallery. Richard … Continued
#ReverseDesignTip 9: Text doesn’t have to be black Many businesses, regardless of whether they’re adding text to a website, descriptive copy in a brochure, or even text as a logotype, stick with the default colour presented to them by their software program – … Continued
Chunmei Liu at Project Space Plus Project Space Plus at The University of Lincoln is currently showing mixed media works by Chunmei Liu, in a show entitled ‘Entanglement’. I looked in on the show this past week, and was pleasantly … Continued
Why are accountants so blue? Last week, whilst on a web trawl of professional services firms for a marketing push, I noticed something rather odd. A large proportion of their brand identities, (particularly accountancy firms) featured mid or dark … Continued
What’s your type? Choosing typefaces. A couple of questions that people have asked me: 1) What’s that got to do with my company’s identity? A lot. 2) Can it influence how people see it? Yes, definitely. With thousands of potential … Continued
“It’s incredibly important because consistency in itself is also a brand promise you are always delivering on – it’s also part of the identity, so it has to be clear what the brand is all about.” Björn Von Matérn, vice-president … Continued
Graphic design companies spend a lot of time (or should be) ‘doing research’. Some people, critical of what creatives bring to business, might argue that this is ‘money for old rope’ – paying designers to think and not ‘do’. This attitude is plain … Continued
#ReverseDesignTip 8: The importance of texture Everyone who has a stake in finding a unique positioning for a company, organisation or small business, knows how hard it is to achieve. ‘…it’s the marketing messages – they’re not right’! or ”…we need better … Continued
http://focuz.ru It’s not often that that you’ll hear that said. However, when it comes to making a first impression with a business card, many people fail to think about the messages sent (and received) when it’s handed over. I’m well aware that I’m … Continued
The communications gap. This is the most important consideration for any design or marketing communications activity, with the principles going far beyond graphic design. So what is it? Quite simply, it’s the gap between what customers think (or assume) about … Continued
Теплая штукатурка своими руками Here’s a quick tip. What can you do to check the health of your brand and its communications? Try the ‘Table Test’… What’s it for? It’s a simple, quick way to analyse the effectiveness and consistency of your marketing … Continued
BBC Lunch Bunch: July broadcast Next Monday, 21 July, I’ll be back on the Lunch Bunch on BBC Radio Lincolnshire for a fourth appearance. If you get a chance, why not listen in and tweet? Alongside two other guests, I’ll be discussing some of the day’s news … Continued
90% of design isn’t design.Watch Full Movie Online Streaming Online and Download This was the title of a presentation by Tom Lovell. Tom was formerly a student at the University of Lincoln, and returned a couple of years ago to … Continued
#ReverseDesignTip 5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most … Continued
Reverse Talk today! Later today, I’ll be giving a talk and holding a mini design and branding workshop, organised by Fill The Gap Marketing. It’s all about helping small businesses get value for money out of their marketing spend. Where? The Think Tank, Ruston … Continued
veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more … Continued
Degree shows at the University of Lincoln If you haven’t already been down to the University of Lincoln’s 2014 degree shows, what are you waiting for? Get down to the art and design block to see Graphic Design, Creative Advertising, Fine … Continued
Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went … Continued
BBC Lunch Bunch: back again Tomorrow, I’ll be back on BBC Radio Lincolnshire’s Lunch Bunch – my third appearance. This time, Rob Underwood will be the presenter, as Nicola Gilroy is away. Hope you can listen in. As before, two other guests and I … Continued