Case study
Careerfuel
Careerfuel is a small, Lincolnshire-based consultancy, providing CV writing and job application training services.
As the competition in this sector is extremely keen, we started by asking questions of the owner, trying to tease out anything that might provide us with a point of real difference. These details were used in the development of the identity and to provide the business with a written and spoken vocabulary capable of describing the company to prospective clients.
We helped the client with ideas for the company name, based on the effect of its services on clients' prospects. Names were developed around the notions of ambition, energising, enabling and (career) journeys, before the choice of Careerfuel was made. All suggested names were checked for domain name availability before presentation to the client.
Alongside the final logo, we wrote marketing copy, designed stationery and created MS Word proposal documents.