We are Reverse Design, a creative communications design company. We help businesses to become truly distinctive in their marketplaces.


Literary prize information website, created for the love of books. Navigation and feature areas used page-turning animations to give the feel of delving into a good book.

Site users choose a year...

...relevant details on past winners are then presented

Case study

Man Booker Prize

The Man Booker Prize team wanted a website that would convey a love of literature and become a rich source of information throughout the selection and prize-giving process. We created a navigation system using a book format, so that viewers could browse around the site without getting lost, just as in a good bookstore. We also provided live feeds on awards night, so that the site could synchronise with live television coverage.