Birmingham reimagines the library
Last week, I visited Birmingham again after a gap of some five years or so. The reason? To see the new Library of Birmingham. It’s a spectacular building, designed by internationally renowned architects Mecanoo. But that’s by the by, because the genius of this building lies in its conception, as […]
It’s all about consistency: new Reverse videoblog
The notion of ‘Tone of voice’ is often mentioned in connection with brand identities. This means that, over time, we come to recognise the distinctive ways in which different brands communicate with us. With this recognition comes an expectation of how those brands will attempt to speak to us through […]
The Reverse April newsletter is out now!
The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of success. See it here This Site.
Reverse Talk! Branding for small businesses: why it matters
On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in customer acquisition and retention. At this early morning breakfast event, […]
Good design starts with a good chat (and open ears)!
There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students I teach. The questions I’m asked usually include: ‘what do […]
The Reverse March newsletter is out now!
It’s part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. See it here.
The Reverse February newsletter is out now!
It’s part three in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on writing a design and communications brief to help get an effective brand identity for your business. See it here.
It’s still Halloween!
Led by tutors Philippa Wood and Barrie Tullett, second year students on the BA Graphic Design course at the University of Lincoln took the theme of Halloween to produce a stunning display for the street front window display. They cut, sliced and manipulated paper and board into stunning skulls that […]
‘Raise Your Game’: Reverse talks in Nottingham
Would you like free branding advice? Can you be in Nottingham on 8 October or 12 November? All you need to do is get along to the Antenna business hub. Sinclair Ashman of Reverse will be presenting two special ‘Raise Your Game’ sessions on brand creation and development for small […]
Future designers: MA group expo in Nottingham
Stop what you’re doing, now. This is important! If you can be in Nottingham over the next few days, get along to Nottingham Trent University and see their MA Design Expo. The group of students I’ve been supervising there are currently holding their public expo! If you like good design […]
Should SME’s stop marketing and brand building in harsh economic times?
I’m sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through referrals and recommendations, are currently replacing more traditional methods, such as direct mail and directory listings. Linked In is […]
10: Creating an effective and affordable small business identity
In this blog series, we’ve looked at definitions of what brands are and what they stand for. We have also examined some of the tools within their brand identities that they use to communicate with us, as consumers.http://visualcage.ru In this final series post, we’ll look at a 10 Point Plan […]
9: Why you need a designer
So far, we’ve looked at what brands are, what they stand for and looked at the tools they employ to communicate with their audiences. Here, we’ll look at how professional help from a qualified and enthusiastic professional can help you to create a brand identity that will become a valuable […]
8: Putting it all together
So far, we’ve established what brands represent; the promises that companies or organisations make to their audiences, as well as how they fulfil them. Also, that there is a visual presentation, or ‘brand language’, used to distinguish individual brands when communicating with those audiences. How can these ideas and elements […]
7: Brand language: consistency
Quality communications can be maintained over time. We know the importance of imagery and text when building brand identity, so lets look at keeping some consistency in those messages. ‘Tone of voice’ is often mentioned in connection with corporate identities. This means that, over time, we come to recognise the […]
6: Brand language: text
In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the visuals have faded from view. This works in the same […]
5: Brand language: imagery
In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them all together consistently to create strong brand communications. Imagery is […]
4: The Unique Selling Point: finding it and using it
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep saying it Here’s an exercise for you: compare your product […]
Watch Full Movie Collateral Beauty (2016)
Collateral Beauty (2016) HD Director : David Frankel. Writer : Allan Loeb. Producer : Michael Sugar, Brad Dorros, Allan Loeb, Anthony Bregman, Kevin Scott Frakes. Release : December 6, 2016 Country : United States of America. Production Company : Warner Bros. Pictures, Likely Story, Anonymous Content, Overbrook Entertainment, PalmStar Media. […]
2: A logo doesn’t make a brand
For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can be used to sell a business more effectively? A good […]
1: Brands and the notion of trust
‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make promises and they often use this to differentiate themselves from […]
How to create a brand: a guide for business owners
Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market value – The importance of brand loyalty in customer retention […]
How many ‘friends’ do you really have?
BBC Radio 2 (yes, I know it reveals my age bracket) recently had a report on the optimum number of people with whom it’s possible to maintain stable social relationships. It turns that the magic figure is around 150, the so-called ‘Dunbar’s Number’, first proposed by British anthropologist Robin Dunbar. […]
Do make us laugh
As part of my current teaching stint, I’ve been discussing communications hooks with my design students. I mentioned to them that I consider myself almost immune to the techniques of advertisers, I rarely watch TV advertising with the sound turned up.rpk-tramplin.ru What does get me reaching for the remote control […]
The electronic book reader – a novel innovation?
It’s interesting that one of the biggest marketing pushes in bookstores this Christmas is not a book.Ворона Retailing at around £200, the likes of Waterstones are marketing ebook readers alongside the usual seasonal biographies and cookery books in their stores across the country and online, desperate to install them as […]
