Last week, I visited Birmingham again after a gap of some five years or so. The reason? To see the new Library of Birmingham. It’s a spectacular building, designed by internationally renowned architects Mecanoo. But that’s by the by, because … Continued
The notion of ‘Tone of voice’ is often mentioned in connection with brand identities. This means that, over time, we come to recognise the distinctive ways in which different brands communicate with us. With this recognition comes an expectation of … Continued
The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of … Continued
On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in … Continued
There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students … Continued
It’s part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. See it here.
It’s part three in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on writing a design and communications brief to help get an effective brand identity for your business. See it here.
Led by tutors Philippa Wood and Barrie Tullett, second year students on the BA Graphic Design course at the University of Lincoln took the theme of Halloween to produce a stunning display for the street front window display. They cut, … Continued
Would you like free branding advice? Can you be in Nottingham on 8 October or 12 November? All you need to do is get along to the Antenna business hub. Sinclair Ashman of Reverse will be presenting two special ‘Raise … Continued
Stop what you’re doing, now. This is important! If you can be in Nottingham over the next few days, get along to Nottingham Trent University and see their MA Design Expo. The group of students I’ve been supervising there are … Continued
I’m sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through referrals and recommendations, are currently replacing more traditional methods, … Continued
In this blog series, we’ve looked at definitions of what brands are and what they stand for. We have also examined some of the tools within their brand identities that they use to communicate with us, as consumers.http://visualcage.ru In this … Continued
So far, we’ve looked at what brands are, what they stand for and looked at the tools they employ to communicate with their audiences. Here, we’ll look at how professional help from a qualified and enthusiastic professional can help you … Continued
So far, we’ve established what brands represent; the promises that companies or organisations make to their audiences, as well as how they fulfil them. Also, that there is a visual presentation, or ‘brand language’, used to distinguish individual brands when … Continued
Quality communications can be maintained over time. We know the importance of imagery and text when building brand identity, so lets look at keeping some consistency in those messages. ‘Tone of voice’ is often mentioned in connection with corporate identities. … Continued
In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued
In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them … Continued
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued
For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can … Continued
‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make … Continued
Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market … Continued
BBC Radio 2 (yes, I know it reveals my age bracket) recently had a report on the optimum number of people with whom it’s possible to maintain stable social relationships. It turns that the magic figure is around 150, the … Continued
As part of my current teaching stint, I’ve been discussing communications hooks with my design students. I mentioned to them that I consider myself almost immune to the techniques of advertisers, I rarely watch TV advertising with the sound turned … Continued
It’s interesting that one of the biggest marketing pushes in bookstores this Christmas is not a book.Ворона Retailing at around £200, the likes of Waterstones are marketing ebook readers alongside the usual seasonal biographies and cookery books in their stores … Continued
It’s a question I’ve thought about and returned to regularly over the years. It has had implications both for my own work and also that of my design students at the University of Lincoln. Now though, what has changed is that I … Continued