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Birmingham reimagines the library
6 Oct 2013

Birmingham reimagines the library

by Sinclair Ashman | posted in: Reverse View | 0

Last week, I visited Birmingham again after a gap of some five years or so. The reason? To see the new Library of Birmingham. It’s a spectacular building, designed by internationally renowned architects Mecanoo. But that’s by the by, because … Continued

Birmingham, library, culture, social, resource
It’s all about consistency: new Reverse videoblog
10 Jun 2013

It’s all about consistency: new Reverse videoblog

by Sinclair Ashman | posted in: Reverse View | 0

The notion of ‘Tone of voice’ is often mentioned in connection with brand identities. This means that, over time, we come to recognise the distinctive ways in which different brands communicate with us. With this recognition comes an expectation of … Continued

brand, videoblog, you tube
The Reverse April newsletter is out now!
10 Apr 2013

The Reverse April newsletter is out now!

by Sinclair Ashman | posted in: Reverse View | 0

The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of … Continued

brand, identity, newsletter
Reverse Talk! Branding for small businesses: why it matters
4 Apr 2013

Reverse Talk! Branding for small businesses: why it matters

by Sinclair Ashman | posted in: Reverse View | 0

On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in … Continued

brand, branding, talk, networking, small business
Good design starts with a good chat (and open ears)!
11 Mar 2013

Good design starts with a good chat (and open ears)!

by Sinclair Ashman | posted in: Reverse View | 0

There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students … Continued

design, consultation, information-gathering, client, design brief
The Reverse March newsletter is out now!
11 Mar 2013

The Reverse March newsletter is out now!

by Sinclair Ashman | posted in: Reverse View | 0

It’s part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. See it here.

brand, brand identity, newsletter
The Reverse February newsletter is out now!
5 Feb 2013

The Reverse February newsletter is out now!

by Sinclair Ashman | posted in: Reverse View | 0

It’s part three in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on writing a design and communications brief to help get an effective brand identity for your business. See it here.

design, brand identity, newsletter
It’s still Halloween!
23 Nov 2012

It’s still Halloween!

by Sinclair Ashman | posted in: Reverse View | 0

Led by tutors Philippa Wood and Barrie Tullett, second year students on the BA Graphic Design course at the University of Lincoln took the theme of Halloween to produce a stunning display for the street front window display. They cut, … Continued

Lincoln, University of Lincoln, education, BA Graphic Design
‘Raise Your Game’: Reverse talks in Nottingham
25 Sep 2012

‘Raise Your Game’: Reverse talks in Nottingham

by Sinclair Ashman | posted in: Reverse View | 0

Would you like free branding advice? Can you be in Nottingham on 8 October or 12 November? All you need to do is get along to the Antenna business hub. Sinclair Ashman of Reverse will be presenting two special ‘Raise … Continued

branding, Nottingham, talks, advice, brand creation, brand development
Future designers: MA group expo in Nottingham
20 Jul 2012

Future designers: MA group expo in Nottingham

by Sinclair Ashman | posted in: Reverse View | 0

Stop what you’re doing, now. This is important! If you can be in Nottingham over the next few days, get along to Nottingham Trent University and see their MA Design Expo. The group of students I’ve been supervising there are … Continued

design, Nottingham Trent University, MA, creativity, education
Should SME’s stop marketing and brand building in harsh economic times?
9 Jan 2012

Should SME’s stop marketing and brand building in harsh economic times?

by Sinclair Ashman | posted in: Reverse View | 0

I’m sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through referrals and recommendations, are currently replacing more traditional methods, … Continued

brand, recession, marketing, survey, marketing tools
10: Creating an effective and affordable small business identity
26 Sep 2011

10: Creating an effective and affordable small business identity

by Sinclair Ashman | posted in: Reverse View | 0

In this blog series, we’ve looked at definitions of what brands are and what they stand for. We have also examined some of the tools within their brand identities that they use to communicate with us, as consumers.http://visualcage.ru In this … Continued

brand, 10x10
9: Why you need a designer
15 Sep 2011

9: Why you need a designer

by Sinclair Ashman | posted in: Reverse View | 0

So far, we’ve looked at what brands are, what they stand for and looked at the tools they employ to communicate with their audiences. Here, we’ll look at how professional help from a qualified and enthusiastic professional can help you … Continued

brand, designer, qualified, professional, 10x10
8: Putting it all together
7 Sep 2011

8: Putting it all together

by Sinclair Ashman | posted in: Reverse View | 0

So far, we’ve established what brands represent; the promises that companies or organisations make to their audiences, as well as how they fulfil them. Also, that there is a visual presentation, or ‘brand language’, used to distinguish individual brands when … Continued

brand, brand language, consistency, table test, brand health check, 10x10
7: Brand language: consistency
31 Aug 2011

7: Brand language: consistency

by Sinclair Ashman | posted in: Reverse View | 0

Quality communications can be maintained over time. We know the importance of imagery and text when building brand identity, so lets look at keeping some consistency in those messages. ‘Tone of voice’ is often mentioned in connection with corporate identities. … Continued

brand, consistency, tone of voice, 10x10
6: Brand language: text
24 Aug 2011

6: Brand language: text

by Sinclair Ashman | posted in: Reverse View | 0

In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued

USP, copywriting, text, brand language, 10x10
5: Brand language: imagery
17 Aug 2011

5: Brand language: imagery

by Sinclair Ashman | posted in: Reverse View | 0

In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them … Continued

brand, brand language, imagery, 10x10
4: The Unique Selling Point: finding it and using it
11 Aug 2011

4: The Unique Selling Point: finding it and using it

by Sinclair Ashman | posted in: Reverse View | 0

What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued

USP, advertising, slogan, 10x10
2: A logo doesn’t make a brand
27 Jul 2011

2: A logo doesn’t make a brand

by Sinclair Ashman | posted in: Reverse View | 0

For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can … Continued

brand, logo, copywriting, identity, 10x10
1: Brands and the notion of trust
19 Jul 2011

1: Brands and the notion of trust

by Sinclair Ashman | posted in: Reverse View | 0

‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make … Continued

design, business, blog series, guide, 10x10
How to create a brand: a guide for business owners
18 Jul 2011

How to create a brand: a guide for business owners

by Sinclair Ashman | posted in: Reverse View | 0

Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market … Continued

design, business, blog series, guide
How many ‘friends’ do you really have?
16 Mar 2010

How many ‘friends’ do you really have?

by Sinclair Ashman | posted in: Reverse View | 0

BBC Radio 2 (yes, I know it reveals my age bracket) recently had a report on the optimum number of people with whom it’s possible to maintain stable social relationships. It turns that the magic figure is around 150, the … Continued

social media, friends, cyber-relationships
Do make us laugh
8 Dec 2009

Do make us laugh

by Sinclair Ashman | posted in: Reverse View | 0

As part of my current teaching stint, I’ve been discussing communications hooks with my design students. I mentioned to them that I consider myself almost immune to the techniques of advertisers, I rarely watch TV advertising with the sound turned … Continued

advertising, communication, humour
The electronic book reader – a novel innovation?
7 Dec 2009

The electronic book reader – a novel innovation?

by Sinclair Ashman | posted in: Reverse View | 0

It’s interesting that one of the biggest marketing pushes in bookstores this Christmas is not a book.Ворона Retailing at around £200, the likes of Waterstones are marketing ebook readers alongside the usual seasonal biographies and cookery books in their stores … Continued

book, e-reader, novel, reading, text, screen
Where do good ideas come from?
26 Nov 2009

Where do good ideas come from?

by Sinclair Ashman | posted in: Reverse View | 0

It’s a question I’ve thought about and returned to regularly over the years. It has had implications both for my own work and also that of my design students at the University of Lincoln. Now though, what has changed is that I … Continued

graphic design, business, Alan Fletcher, ideas

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