CareerFuel is a specialist CV writing and job application training service, specifically aimed at people who have left, or are planning to leave, the UK armed forces.
After careful consultation with the client about the benefits to clients, it soon became clear that the name and USP should centre around the boost in confidence and job search skills that would be gained by working with the company. Reverse designed the logo, stationery and provided marketing copy lines to help launch the brand.
