Gti Consultancy are franchise specialists based in Wellingore, near Lincoln. They asked us to design a new identity that would help them to present their two linked services, franchising and training, with greater clarity.
We started by simplifying and unifying the letters ‘gti’ and removed all superfluous design and message clutter. Then, we developed new typography in the logo device with an ascending slant, to represent growth and prosperity, directly reflecting the effect their services have on the individuals and businesses they work with.
Reverse also developed stationery and promotional items for the company.
The blue and yellow colours change priority for the two services. See the identity applied to the Gti website (not designed by Reverse), here.