As a business school in direct competition with other international institutions such as Harvard and INSEAD, LBS were looking for a unique positioning. Our communications approach was based on ‘rethinking’ acadaemia’s approach to learning, problem solving and preparing students for the world of work. The workbook format was in sharp contrast to the typical ‘facts and figures’ style of annual report.
© Addison Corporate Marketing. Sinclair Ashman of Reverse was the lead designer on the project.