The design approach mirrored the external communications approach for Rolls-Royce – demonstrate engineering excellence across a wide range of civilian and military markets and show what outstanding customer service is and what it means for its clients.
To make make this happen, we chose to feature many of the key technologies, idea and inventions that are crucial to transport networks, power generation capabilities and defence capabilities of countries around the world.
Key examples included the Typhoon Eurofighter and the Trent aero engine, used in hundreds of the world’s airliners.
The report also demonstrated the skills and experience of Rolls-Royce employees, its industry-leading training programmes and its initiatives to improve the well being of the communities in which its people live and work.
The notion of precision was used as the theme of the front cover
© Addison Corporate Marketing. Sinclair Ashman of Reverse was the design director on the project and liaised directly with the external communications team at Rolls-Royce. He was the lead designer and supervised the print run on press on behalf of the design agency and the client.