Stone & Water is a small, family-run Lincolnshire business, supplying genuine solid granite products into the UK and Irish markets. We used their passion for their materials and gardens as our cue to design a timeless yet flexible branding system that allowed them to incorporate selling messages and offers into the logo unit. We also wrote the offer messages and extended the colour range to accommodate them.
The new branding made a feature of clean, white backgrounds that allowed the product images more prominence than the previously illustrated design. We also devised product specification panels for each water feature and sculpture, providing garden centre specifiers with all the information they need to make ordering decisions.