In rebranding Willis Corroon as Willis, the insurance group were keen to show their wealth of expertise to existing and potential clients. The new strapline, ‘The Risk Practice’, was developed from research into their business methods and client offer. In portraying their specialist staff as business heroes, we created a new dynamic Willis, a progressive business ally to their clients.

© GA Corporate Marketing. Sinclair Ashman of Reverse was Creative Director of GA Corporate Marketing and a designer on the project.

  • Client Willis
  • Project Type Identity and marketing communications