I'm sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through..

 

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
10: HOW TO CREATE AN EFFECTIVE AND AFFORDABLE SMALL BUSINESS BRAND IDENTITY
 
In this blog series, ..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
9 BRAND IDENTITY: WHY YOU NEED A DESIGNER
 
So far, we've looked at what brands are, what they stand f..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
8: PUTTING IT ALL TOGETHER
 
So far, we've established what brands represent; the promises (and means of fu..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
7: BRAND LANGUAGE: CONSISTENCY
 
Quality communications can be maintained over time. We know the importance..

 
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
6: BRAND LANGUAGE: TEXT
 
In advertising and marketing, we tend to think of brands as primari..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
5: BRAND LANGUAGE: IMAGERY
 

In the next three posts we're going to look at brand tools. These are ..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
4: THE UNIQUE SELLING POINT: FINDING IT AND USING IT
  
What's the key to creating a credible brand im..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
3: BRAND VALUE

 


Brands = money.


Or at least, that is the po..

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
2: A LOGO DOESN'T MAKE A BRAND
 

Image by Poppy Thomas-Hill

For start-up companies in..