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09 Jan 2012
Should SMEs stop marketing and brand building in harsh economic times?

Posted by Sinclair Ashman


I'm sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through..
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26 Sep 2011
How to create an effective and affordable small business brand identity

Posted by Sinclair Ashman

How to create an effective and affordable small business brand identity
 

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
10: HOW TO CREATE AN EFFECTIVE AND AFFORDABLE SMALL BUSINESS BRAND IDENTITY
 
In this blog series, ..
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15 Sep 2011
Brand identity: why you need a designer

Posted by Sinclair Ashman

Brand identity: why you need a designer
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
9 BRAND IDENTITY: WHY YOU NEED A DESIGNER
 
So far, we've looked at what brands are, what they stand f..
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07 Sep 2011
Brand Communications: Putting it all together

Posted by Sinclair Ashman

Brand Communications: Putting it all together
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
8: PUTTING IT ALL TOGETHER
 
So far, we've established what brands represent; the promises (and means of fu..
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31 Aug 2011
Brand Language: Consistency

Posted by Sinclair Ashman

Brand Language: Consistency
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
7: BRAND LANGUAGE: CONSISTENCY
 
Quality communications can be maintained over time. We know the importance..
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24 Aug 2011
Brand Language: Text

Posted by Sinclair Ashman

Brand Language: Text
 
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
6: BRAND LANGUAGE: TEXT
 
In advertising and marketing, we tend to think of brands as primari..
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17 Aug 2011
Brand language: Imagery

Posted by Sinclair Ashman

Brand language: Imagery
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
5: BRAND LANGUAGE: IMAGERY
 

In the next three posts we're going to look at brand tools. These are ..
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11 Aug 2011
The Unique Selling Point: finding it and using it

Posted by Sinclair Ashman

The Unique Selling Point: finding it and using it
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
4: THE UNIQUE SELLING POINT: FINDING IT AND USING IT
  
What's the key to creating a credible brand im..
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03 Aug 2011
Brand Value

Posted by Sinclair Ashman

Brand Value
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
3: BRAND VALUE

 


Brands = money.


Or at least, that is the po..
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27 Jul 2011
A logo doesn't make a brand

Posted by Sinclair Ashman

A logo doesn't make a brand

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
2: A LOGO DOESN'T MAKE A BRAND
 

Image by Poppy Thomas-Hill

For start-up companies in..
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