Brand Reputation
Unless you've been on a summer retreat you can't fail to have noticed the hype surrounding the launch of the lateast iPhone by Apple.
The newest addition to the Apple ..

 
Colours in Culture: Does Colour influence your brand loyalty or shopping decisions?
 
For instance have you ever noticed how big brands in certain sectors use s..

Here's a nifty piece of social marketing...
Those savvy retailers at Uniqlo have devised a fun Twitter show just for you. Simply click on this link and enter your Twitter ID.  You'll the..

Are you a Light Lover? 
I mean are you now in your element that the clocks have gone forward?  Do you skip out of work with a smile on your face now that it's still light? ..

BBC Radio 2 (yes, I know it reveals my age bracket) recently had a report on the optimum number of people with whom it's possible to maintain stable social relationships. It turns that the magic fig..

What's the definition of a good brand? 
Click here to see the Visual Dictionary's definition.
 
As any good brand agency worth their salt will tell you that a brand i..

'Great brands represent something bigger than themselves. You can create this accidentally if you're lucky, but you can create it on purpose if you try.' 
Seth Godin