App-solutely Oglivy fun and iPhone!
I've been meaning to blog about this for ages. Well better late than never as they say. Here's a great piece of viral marketing. Oglivy UK the top notch ad agency have jumped on the iPhone app bandwagon and come up with a great seasonal application. It's a free White Christmas iPhone app. You simply download it from the iTunes app store and you now have the power to make any dull and grey winter day seem like a perfect White Christmas. You'll have falling snowflakes for any pics you want to take. How clever!
Why? Well ...
1) It harnesses the power of viral marketing - word of mouth marketing. It's great you tell at least x 10 of your friends and the word spreads. Plus their brand image is passed onto more people
2) It's personal. We all love good communication - especially if we can adapt it to ourselves or we it speaks to us in some way making it personal - this does just that. You can share it with friends and family and no-one else's snowscene photo will be quite like yours
3) Uniqueness - the best phone apps fulfill a need or have that 'post-it note' - why didn't I think of that ?- must have magic factor. This has just that. Simple, handy and fun.
4) On trend. It's Christmas - so they've tapped into the seasonal market - albeit I bet they didn't anticipate snow and ice again this year!
Who'd thought you'd have the power to change the weather at your fingertips?!
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