Light Lover?

Posted by: Fiona Cameron

Are you a Light Lover? 

I mean are you now in your element that the clocks have gone forward?  Do you skip out of work with a smile on your face now that it's still light?  If so you may be just the kinda person to embrace 10:10's new campaign, Lighter Later. The 10:10 team have devised a cunning plan to keep us smiley and happy all year round AND help save Carbon.  I know you are thinking 'Wow - can I be green without the guilt?  Well yes you can!'.  

Simply log onto 10:10's campaign site here to support the campaign. The idea is dead simple as they say themselves Lighter Later is a campaign to brighten all of our days, by changing the clocks so we are awake when the sun is out. The idea is simple: we shift the clocks forward by one hour throughout the entire year.'

We like this campaign as it taps into some great engagement techniques.  Make it timely: Tick - how many of us are now loving the new lighter evening!   Make it simple: Tick - the name and branding clearly reflects the campaign.  Make it relevant: Tick. They avoid boffin talk about Carbon by explaining the benefits. Make it fun:  'Give me more Sunshine' now what anti-greenie would argue with that ?  Make it personal: Tick - you add your name to a growing list of supporters. Who doesn't like to be in a new hip gang and feel heard?

Feel free to pass it on and tell your friends about it. It might not be such a hit with the night owls amongst us - but then again it just means they'll have more evening fun before they stay up into the twilight hours. So it should be a hit with everyone...

For more info on 10:10 and to review great campaign branding and messaging yourself log onto their main website: http://www.1010uk.org/