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July 2011

27 Jul 2011
A logo doesn't make a brand

Posted by: Sinclair Ashman

A logo doesn't make a brand

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
2: A LOGO DOESN'T MAKE A BRAND
 

Image by Poppy Thomas-Hill

For start-up companies in..
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19 Jul 2011
Brands and the notion of trust

Posted by: Sinclair Ashman

Brands and the notion of trust


HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
1: BRANDS AND THE NOTION OF TRUST

'Beans means Heinz'. Generations of consumers have been brought up with th..
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18 Jul 2011
How to create a brand: a guide for business owners

Posted by: Sinclair Ashman

How to create a brand: a guide for business owners
 
Starting tomorrow, and continuing over the next ten weeks, I'll be posting a blog series on the importance of branding for small and medium-sized businesses.
 
What ..
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