Re-View
25 Oct 2010
CBI and Help for SMEs

Fiona Cameron

CBI and Help for SMEs
The Goverment announces today at the CBI that there is going to be greater support for Small Businesses. This will be great news for many of you. Meanwhile we're sure that you'll also be keen to kee..
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11 Aug 2010
The People's Supermarket

Fiona Cameron

The People's Supermarket
A new kind of Supermarket...
 
We stumbled across this new supermarket. With fears of a double dip recession looming here's a new type of business which isn't run by 'fat cats'.
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21 Jul 2010
Brand Apple: Style over substance?

Fiona Cameron

Brand Apple: Style over substance?
Brand Reputation
Unless you've been on a summer retreat you can't fail to have noticed the hype surrounding the launch of the lateast iPhone by Apple.
The newest addition to the Apple ..
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26 May 2010
Colour matters

Fiona Cameron

Colour matters
 
Colours in Culture: Does Colour influence your brand loyalty or shopping decisions?
 
For instance have you ever noticed how big brands in certain sectors use s..
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08 Apr 2010
UTweet by Uniqlo what a treat!

Fiona Cameron

UTweet by Uniqlo what a treat!
Here's a nifty piece of social marketing...
Those savvy retailers at Uniqlo have devised a fun Twitter show just for you. Simply click on this link and enter your Twitter ID.  You'll the..
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01 Apr 2010
Light Lover?

Fiona Cameron

Light Lover?
Are you a Light Lover? 
I mean are you now in your element that the clocks have gone forward?  Do you skip out of work with a smile on your face now that it's still light? ..
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23 Feb 2010
No logo...

Fiona Cameron

No logo...
What's the definition of a good brand? 
Click here to see the Visual Dictionary's definition.
 
As any good brand agency worth their salt will tell you that a brand i..
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13 Jan 2010
You can brand it if you try...

Fiona Cameron

You can brand it if you try...
'Great brands represent something bigger than themselves. You can create this accidentally if you're lucky, but you can create it on purpose if you try.' 
Seth Godin


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23 Dec 2009
App-solutely Oglivy fun and iPhone!

Fiona Cameron

App-solutely Oglivy fun and iPhone!
I've been meaning to blog about this for ages. Well better late than never as they say. Here's a great piece of viral marketing. Oglivy UK the top notch ad agency have jumped on the iPhone app bandw..
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