I'm sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through..

 

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
10: HOW TO CREATE AN EFFECTIVE AND AFFORDABLE SMALL BUSINESS BRAND IDENTITY
 
In this blog series, ..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
9 BRAND IDENTITY: WHY YOU NEED A DESIGNER
 
So far, we've looked at what brands are, what they stand f..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
8: PUTTING IT ALL TOGETHER
 
So far, we've established what brands represent; the promises (and means of fu..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
7: BRAND LANGUAGE: CONSISTENCY
 
Quality communications can be maintained over time. We know the importance..

 
 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
6: BRAND LANGUAGE: TEXT
 
In advertising and marketing, we tend to think of brands as primari..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
5: BRAND LANGUAGE: IMAGERY
 

In the next three posts we're going to look at brand tools. These are ..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
4: THE UNIQUE SELLING POINT: FINDING IT AND USING IT
  
What's the key to creating a credible brand im..

 
HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
3: BRAND VALUE

 


Brands = money.


Or at least, that is the po..

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
2: A LOGO DOESN'T MAKE A BRAND
 

Image by Poppy Thomas-Hill

For start-up companies in..

HOW TO CREATE A BRAND: A GUIDE FOR BUSINESS OWNERS
1: BRANDS AND THE NOTION OF TRUST

'Beans means Heinz'. Generations of consumers have been brought up with th..

 
Starting tomorrow, and continuing over the next ten weeks, I'll be posting a blog series on the importance of branding for small and medium-sized businesses.
 
What ..

BBC Radio 2 (yes, I know it reveals my age bracket) recently had a report on the optimum number of people with whom it's possible to maintain stable social relationships. It turns that the magic fig..

During my current teaching stint, I’ve been discussing communications hooks with my design students. I mentioned to them that I consider myself almost immune to the techniques of advertisers, ..

It's interesting that one of the biggest marketing pushes in bookstores this Christmas is not a book. 
Retailing at around £200, the likes of Waterstones are marketing ebook reader..

As I'm currently teaching second year graphic design students, I thought it would be a good time to discuss this difficult subject area with them. After reading up on the thoughts of some eminent de..

Having recently spent nearly two years working for a sustainability communications agency, I’ve seen quite a few public climate change campaigns and initiatives from around the world come and ..

Like many other small businesses, we’re currently very active in building our contacts for a new business drive. Even if they’re not actively involved with Facebook, Twitter and the like..

As I hear the thud of our Sunday newspaper hitting the mat, I find myself thinking about the poor boys and girls having to deliver them to people like me. In times gone by, they could get aw..

Quite interesting, how often you can watch the TV news at 10 in the evening and watch almost exactly the same bulletin you saw at 6 that morning. That’s the wonder of 24 hour rolling news.