The latest posts from Reverse Design http://www.reverse-design.com/blog Thu, 11 Apr 2013 14:14:04 +0000 FeedCreator 1.8.0-dev (info@mypapit.net) http://www.reverse-design.com/images/reverse-design-pos.png http://www.reverse-design.com Feed provided by Reverse Design. Click to visit. http://www.reverse-design.com/blog/101  
What about copywriting in your business? The bottom line is: it's all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what makes you special.
See the Reverse Design YouTube video here:
http://bit.ly/ZJMtzL
 
]]> info@reverse-design.com (Reverse Design) Thu, 11 Apr 2013 13:12:10 +0000 http://www.reverse-design.com/blog/101 http://www.reverse-design.com/blog/100  
Yesterday, I went along to The National Craft centre for Art and Design in Sleaford, and saw a very interesting exhibition by multidisciplinary artis Luke Jerram. His interests in science, engineering are evident in his striking investigations into the form and structure of viruses and bacteria, using the transmission and reflection of light through and around glass. His works turn what is harmful to us as humans into something beautiful and surprising. 

Well worth seeing! http://bit.ly/XtvkUy
  
]]> info@reverse-design.com (Reverse Design) Wed, 10 Apr 2013 10:19:22 +0000 http://www.reverse-design.com/blog/100 http://www.reverse-design.com/reverse-view/99  
The Reverse April newsletter is out now! It's about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of success.
See it here: http://bit.ly/Yj1qH2
 
]]> info@reverse-design.com (Reverse Design) Wed, 10 Apr 2013 09:47:07 +0000 http://www.reverse-design.com/reverse-view/99 http://www.reverse-design.com/reverse-view/98  
On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based 'No Ties Allowed' networking group, the talk will focus on the role of branding in customer acquisition and retention.
 
At this early morning breakfast event, Sinclair will also tackle some of the misconceptions on branding, arguing that it's less about how companies present themselves and more about how they behave.
 
Date: Wednesday 17 April 2013
Time: 07:00 until 09:00
Venu..
]]> info@reverse-design.com (Reverse Design) Thu, 04 Apr 2013 10:05:03 +0000 http://www.reverse-design.com/reverse-view/98 http://www.reverse-design.com/reverse-view/97  
There's a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students I teach. The questions I'm asked usually include: 'what do I do first?',  'where do good ideas come from?' or 'how do I know if my idea is right?'.
My approach is always the same – gather information. What do I know and not know? A well-prepared client will have written a design brief, containing a lot of useful information about th..
]]> info@reverse-design.com (Reverse Design) Mon, 11 Mar 2013 12:20:59 +0000 http://www.reverse-design.com/reverse-view/97 http://www.reverse-design.com/blog/96   
Imagery is an important element of brand presentation. The way in which photographs, illustrations, charts, diagrams and other visuals are designed and used communicate much more than just the content to the viewer. They directly represent a company's attitude to its products and services and the way it conducts business -- the very heart of a brand.
 
See the Reverse Design You Tube video here: http://bit.ly/Wh4KQK
 
]]> info@reverse-design.com (Reverse Design) Mon, 11 Mar 2013 11:30:52 +0000 http://www.reverse-design.com/blog/96 http://www.reverse-design.com/blog/95  
What's the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers?
Find something interesting to say, then keep saying it!
 
With a USP, you have something to say and a basic idea to help you sell.
 
See the Reverse Design You Tube video here: http://bit.ly/WO3mlv
 
]]> info@reverse-design.com (Reverse Design) Mon, 11 Mar 2013 11:20:14 +0000 http://www.reverse-design.com/blog/95 http://www.reverse-design.com/reverse-view/94  
It's part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. 
See it here: http://t.co/pJCn2M4l6O
 
 
]]> info@reverse-design.com (Reverse Design) Mon, 11 Mar 2013 10:45:40 +0000 http://www.reverse-design.com/reverse-view/94 http://www.reverse-design.com/blog/93 I spent yesterday on an 'Introduction to Collographs' workshop at Ropewalk Studios. This popular venue on the banks of the Humber comprises gallery spaces, artists' studios and print workshops.
On previous visits to open days, we wandered into the studios to look at some lovely work in various media and chat with the artists. One of the print studios displayed some very interesting work, including 'Collograph' prints – the word is derived from the Greek word koll or kolla, meaning glue and graph, to draw. 
Knowing that they ran taster sessions in various print t..
]]> info@reverse-design.com (Reverse Design) Sun, 10 Feb 2013 12:28:31 +0000 http://www.reverse-design.com/blog/93 http://www.reverse-design.com/reverse-view/92  
It's part three in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on writing a design and communications brief to help get an effective brand identity for your business.
See it here: http://bit.ly/11mP176 
 
]]> info@reverse-design.com (Reverse Design) Tue, 05 Feb 2013 11:46:10 +0000 http://www.reverse-design.com/reverse-view/92 http://www.reverse-design.com/blog/91  
Worth catching this very interesting BBC radio programme about the green energy revolution in Germany, before it disappears from their website and archives. It's introduced me to a new term 'Prosumers' – local energy producer/consumers that are generating vast amounts of surplus energy from renewables, including wind power. In the case of The tiny village of Feldheim, 60km from Berlin, is powered by energy from 100% renewable sources. It produces four times the amount of energy it needs, selling the surplus to the national grid.
http://www.bbc.co.uk/programmes/b01q..
]]> info@reverse-design.com (Reverse Design) Tue, 05 Feb 2013 10:37:21 +0000 http://www.reverse-design.com/blog/91 http://www.reverse-design.com/reverse-view/90  
It's part two in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on getting the information you need, to make informed decisions on what you want your new brand identity for and what you want it to achieve. See it here: http://fb.me/25qqSet2J
 
]]> info@reverse-design.com (Reverse Design) Tue, 08 Jan 2013 11:43:48 +0000 http://www.reverse-design.com/reverse-view/90 http://www.reverse-design.com/blog/89  
Brands = Money. Or at least, that's the potential they hold. But many owners of smaller businesses don't realise how important this is for the success of their ventures.
To find out what this could mean for your business, watch the third in our series of videoblogs 'How to create a brand - a guide for business owners', available now. http://bit.ly/UFJDFn
 
 
]]> info@reverse-design.com (Reverse Design) Tue, 08 Jan 2013 10:43:51 +0000 http://www.reverse-design.com/blog/89 http://www.reverse-design.com/reverse-view/88
Led by tutors Philippa Wood and Barrie Tullett, second year students on the BA Graphic Design course at the University of Lincoln took the theme of Halloween to produce a stunning display for the street front window display. They cut, sliced and manipulated paper and board into stunning skulls that literally stop you in your tracks. Best thing is, it's not too late to see them, so if you're out and about in Lincoln go and have a look. The window is on the corner of Silver Street, right opposite the Lincoln Drill Hall.
 




 
]]> info@reverse-design.com (Reverse Design) Fri, 23 Nov 2012 07:46:17 +0000 http://www.reverse-design.com/reverse-view/88 http://www.reverse-design.com/blog/87
Reverse has a new You Tube channel!
 
http://www.youtube.com/ReverseDesignLtd
Primarily, we'll use it to post useful info on using design to make businesses better. In fact, we've already begun, with the start of a videoblog series on branding for business.
A 10-part videoblog series on creating brands for small and medium-sized businesses
Called 'How to create a brand: a guide for business owners', the series will include information on:
-- what brands are and what they represent
-- money talks -- brands and market value
-..
]]> info@reverse-design.com (Reverse Design) Sun, 18 Nov 2012 19:48:41 +0000 http://www.reverse-design.com/blog/87 http://www.reverse-design.com/reverse-view/86  
Would you like free branding advice?
Can you be in Nottingham on 8 October or 12 November?
All you need to do is get along to the Antenna business hub. Sinclair Ashman of Reverse will be presenting two special 'Raise Your Game' sessions on brand creation and development for small and medium-sized businesses.
 
8 October:
Raise Your Game: Brand Development


So, you have an existing visual identity for your brand. A smart logo, website and stationery are all in place. So that’s job done, right?
Think again..
]]> info@reverse-design.com (Reverse Design) Tue, 25 Sep 2012 16:41:17 +0000 http://www.reverse-design.com/reverse-view/86 http://www.reverse-design.com/reverse-view/85  
Stop what you're doing, now. This is important!
If you can be in Nottingham over the next few days, get along to Nottingham Trent University and see their MA Design Expo. The group of students I've been supervising there are currently holding their public expo! If you like good design and want to see some of the next generation of design thinkers and practitioners, then get over to the MA Design course at Nottingham Trent University.
 



You'll interesting, dynamic and at times provocative work that challenges prevailing..
]]> info@reverse-design.com (Reverse Design) Fri, 20 Jul 2012 13:36:11 +0000 http://www.reverse-design.com/reverse-view/85 http://www.reverse-design.com/reverse-view/84
LLMC, the Lincolnshire Leadership and Management Centre based at the University of Lincoln, has launched its website today – designed by Reverse Design. 
http://bit.ly/IognPq or www.llmc.org.uk 

The site has been created to present the LLMC's support offered via the University's Business and Law Faculty to SMEs in our area and across the UK, through its people, courses, events and facilities. From my experience of the Robust Futures programme for small and medium-sized businesses, I can honestly say that the input into Reverse Design ha..
]]> info@reverse-design.com (Reverse Design) Mon, 30 Apr 2012 17:28:44 +0000 http://www.reverse-design.com/reverse-view/84 http://www.reverse-design.com/blog/83
Yesterday, after delivering a talk at Nottingham Trent University, I had a little time to spend before catching my train back to Lincoln. So, I wandered up to the Castle Museum to see the travelling Anish Kapoor exhibition. It featured a few of his smaller, early works which I believe are not frequently displayed. In this small, intimate show in the upstairs long gallery, you can see the beginnings of experimentation and investigation in movement and the propeties of materials and surfaces. For example, the smaller works using red wax pointed towards the development of the monumental..
]]> info@reverse-design.com (Reverse Design) Fri, 27 Jan 2012 08:23:40 +0000 http://www.reverse-design.com/blog/83 http://www.reverse-design.com/reverse-view/82
I'm sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through referrals and recommendations, are currently replacing more traditional methods, such as direct mail and directory listings. Linked In is a great example of the power of this approach.
I believe that these low-cost, slow-burn marketing methods have their place right alongside companies' existing communications tools. Of prime importance here are corporate websites. However, although most S..
]]> info@reverse-design.com (Reverse Design) Mon, 09 Jan 2012 12:17:51 +0000 http://www.reverse-design.com/reverse-view/82