90% of design isn’t design
90% of design isn’t design.Watch Full Movie Online Streaming Online and Download This was the title of a presentation by Tom Lovell. Tom was formerly a student at the University of Lincoln, and returned a couple of years ago to give a talk to students about his life as a […]
Behaviour. That’s what brands are all about.
When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the fact. When I ask business owners about their brand, they […]
