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behaviour

90% of design isn’t design
11 Jul 2014

90% of design isn’t design

by Sinclair Ashman | posted in: Reverse View | 0

90% of design isn’t design.Watch Full Movie Online Streaming Online and Download This was the title of a presentation by Tom Lovell. Tom was formerly a student at the University of Lincoln, and returned a couple of years ago to … Continued

brand, communication, identity, behaviour
Behaviour. That’s what brands are all about.
3 Jun 2014

Behaviour. That’s what brands are all about.

by Sinclair Ashman | posted in: Reverse View | 0

When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the … Continued

brand, communication, identity, behaviour

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