Recently, I was driving down the motorway, minibus rental liverpool, on one of my regular trips to London. I remembered some of those time-wasting games we used to play with the kids. There was one in particular, where we’d get … Continued
#ReverseDesignTip 9: Text doesn’t have to be black Many businesses, regardless of whether they’re adding text to a website, descriptive copy in a brochure, or even text as a logotype, stick with the default colour presented to them by their software program – … Continued
#ReverseDesignTip 8: The importance of texture Everyone who has a stake in finding a unique positioning for a company, organisation or small business, knows how hard it is to achieve. ‘…it’s the marketing messages – they’re not right’! or ”…we need better … Continued
http://focuz.ru It’s not often that that you’ll hear that said. However, when it comes to making a first impression with a business card, many people fail to think about the messages sent (and received) when it’s handed over. I’m well aware that I’m … Continued
The communications gap. This is the most important consideration for any design or marketing communications activity, with the principles going far beyond graphic design. So what is it? Quite simply, it’s the gap between what customers think (or assume) about … Continued
Теплая штукатурка своими руками Here’s a quick tip. What can you do to check the health of your brand and its communications? Try the ‘Table Test’… What’s it for? It’s a simple, quick way to analyse the effectiveness and consistency of your marketing … Continued
90% of design isn’t design.Watch Full Movie Online Streaming Online and Download This was the title of a presentation by Tom Lovell. Tom was formerly a student at the University of Lincoln, and returned a couple of years ago to … Continued
#ReverseDesignTip 5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most … Continued
veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more … Continued
Такелажные крепления You – and your branded collateral – have a very limited amount of time to make an impression on potential customers. How limited? Check this out: So, make those first impressions count… On your literature, make sure that … Continued
When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the … Continued
Навес из дерева своими руками Just because… you can use hundreds of typefaces, doesn’t mean you have to use them all at once. In one document. Use of lots of typefaces, particularly when serif and sans-serif are mixed, can look … Continued
In my talks for business networking groups and design students, I’m forever telling them that brands are all about behaviour, not logos. Most people in the audiences believe me, but I always see more than a few sceptical faces, unconvinced … Continued
Originally, I was going to write this post on photography and illustration for SMEs as a mini rant, but at the last minute, decided not to. Instead, this quick post is intended to help companies use imagery more effectively to … Continued
The notion of ‘Tone of voice’ is often mentioned in connection with brand identities. This means that, over time, we come to recognise the distinctive ways in which different brands communicate with us. With this recognition comes an expectation of … Continued
What about copywriting in your business? The bottom line is: it’s all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what … Continued
The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of … Continued
On 17 April 2013, Sinclair Ashman of Reverse will be giving a talk on why branding really matters for small businesses. Presenting to the Lincoln-based ‘No Ties Allowed’ networking group, the talk will focus on the role of branding in … Continued
Imagery is an important element of brand presentation. The way in which photographs, illustrations, charts, diagrams and other visuals are designed and used communicate much more than just the content to the viewer. They directly represent a company’s attitude to … Continued
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued
It’s part four in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives you invaluable tips on how to find the right designer to work alongside you on your new brand identity. See it here.
Brands = Money. Or at least, that’s the potential they hold. But many owners of smaller businesses don’t realise how important this is for the success of their ventures.http://reteks.ru To find out what this could mean for your business, watch … Continued
I’m sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through referrals and recommendations, are currently replacing more traditional methods, … Continued
In this blog series, we’ve looked at definitions of what brands are and what they stand for. We have also examined some of the tools within their brand identities that they use to communicate with us, as consumers.http://visualcage.ru In this … Continued
So far, we’ve looked at what brands are, what they stand for and looked at the tools they employ to communicate with their audiences. Here, we’ll look at how professional help from a qualified and enthusiastic professional can help you … Continued