So far, we’ve established what brands represent; the promises that companies or organisations make to their audiences, as well as how they fulfil them. Also, that there is a visual presentation, or ‘brand language’, used to distinguish individual brands when … Continued
Quality communications can be maintained over time. We know the importance of imagery and text when building brand identity, so lets look at keeping some consistency in those messages. ‘Tone of voice’ is often mentioned in connection with corporate identities. … Continued
In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them … Continued
For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can … Continued
Is it just my imagination, or are people (particularly the young) more obsessed with brand visibility than they’ve ever been? I don’t just mean making sure that everyone knows that they buy branded shoulder bags. I mean that the logos … Continued
Don’t ask why, but recently I’ve been thinking a lot about the power of the media to shape our views and opinions, particularly on current affairs. I suppose that naturally, people on the left or right of the political spectrum … Continued
I was pondering this question recently at a local business networking event. There we all were, around 120 local firms listening to business leaders, entrepreneurs, an economist and a banker Ron (yes, some of them do have a useful purpose!), … Continued
As someone who has worked in the och design industry for more than 20 years, I think I’m immune to the seductive power of advertising. Can this be true? After all, in the UK, on average we see over 3,000 … Continued