Brands = Money. Or at least, that’s the potential they hold. But many owners of smaller businesses don’t realise how important this is for the success of their ventures.http://reteks.ru To find out what this could mean for your business, watch … Continued
‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make … Continued
Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market … Continued
My recent visit to the Christmas Food & Drink Fair at the EPIC Centre in Lincoln was a delight. As it was my first visit, instead of spending all of my time eating and drinking my way around, I found … Continued
It’s a question I’ve thought about and returned to regularly over the years. It has had implications both for my own work and also that of my design students at the University of Lincoln. Now though, what has changed is that I … Continued
Like many other small businesses, we’re currently very active in building our contacts for a new business drive. Even if they’re not actively involved with Facebook, Twitter and the like, most small businesses are aware of their existence and that … Continued