Brand value and your business
Brands = Money. Or at least, that’s the potential they hold. But many owners of smaller businesses don’t realise how important this is for the success of their ventures.http://reteks.ru To find out what this could mean for your business, watch the third in our series of videoblogs ‘How to create […]
1: Brands and the notion of trust
‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make promises and they often use this to differentiate themselves from […]
How to create a brand: a guide for business owners
Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market value – The importance of brand loyalty in customer retention […]
An EPIC green landmark
My recent visit to the Christmas Food & Drink Fair at the EPIC Centre in Lincoln was a delight. As it was my first visit, instead of spending all of my time eating and drinking my way around, I found myself reading about (and being impressed by) the building’s green […]
Where do good ideas come from?
It’s a question I’ve thought about and returned to regularly over the years. It has had implications both for my own work and also that of my design students at the University of Lincoln. Now though, what has changed is that I think the principles for idea generation could easily be applied […]
Online networking: to be, or not to be?
Like many other small businesses, we’re currently very active in building our contacts for a new business drive. Even if they’re not actively involved with Facebook, Twitter and the like, most small businesses are aware of their existence and that the pressure is always on to start, or to join […]
