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Why I hate free pitching
30 Jul 2015

Why I hate free pitching

by admin | posted in: Reverse View | 0

Why I hate free pitching: the post that took 29 years to write   ‘Hello,’ ‘hi’, ‘how are you?’ Often, we’d see people from rival design companies in reception. They would be waiting, like us, to be ushered in to … Continued

marketing, colour, professional services
Reverse Design Tip 9: Text doesn’t have to be black
18 Feb 2015

Reverse Design Tip 9: Text doesn’t have to be black

by Sinclair Ashman | posted in: Reverse View | 0

#ReverseDesignTip   9: Text doesn’t have to be black Many businesses, regardless of whether they’re adding text to a website, descriptive copy in a brochure, or even text as a logotype, stick with the default colour presented to them by their software program – … Continued

brand, #ReverseDesignTip, colour, text colour
Why are accountants so blue?
14 Jan 2015

Why are accountants so blue?

by Sinclair Ashman | posted in: Reverse View | 0

Why are accountants so blue?   Last week, whilst on a web trawl of professional services firms for a marketing push, I noticed something rather odd. A large proportion of their brand identities, (particularly accountancy firms)  featured mid or dark … Continued

marketing, colour, professional services

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