Why I hate free pitching
Why I hate free pitching: the post that took 29 years to write ‘Hello,’ ‘hi’, ‘how are you?’ Often, we’d see people from rival design companies in reception. They would be waiting, like us, to be ushered in to make their pitch to the client. We were always on […]
Reverse Design Tip 9: Text doesn’t have to be black
#ReverseDesignTip 9: Text doesn’t have to be black Many businesses, regardless of whether they’re adding text to a website, descriptive copy in a brochure, or even text as a logotype, stick with the default colour presented to them by their software program – black. To some extent, I can understand why – black […]
Why are accountants so blue?
Why are accountants so blue? Last week, whilst on a web trawl of professional services firms for a marketing push, I noticed something rather odd. A large proportion of their brand identities, (particularly accountancy firms) featured mid or dark blue colours. Back in the ’80s and ’90s, blue was […]
