What’s a brand? It’s a piece of cake!
In my talks for business networking groups and design students, I’m forever telling them that brands are all about behaviour, not logos. Most people in the audiences believe me, but I always see more than a few sceptical faces, unconvinced because they require practical proof. Well, last week in Harrogate, […]
Team Green Britain
Having recently spent nearly two years working for a sustainability communications agency, I’ve seen quite a few public climate change campaigns and initiatives from around the world come and go. Whether at local, regional or national level, there are common threads that determine the chances of success. If a campaign […]
