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communications

What’s a brand? It’s a piece of cake!
27 May 2014

What’s a brand? It’s a piece of cake!

by Sinclair Ashman | posted in: Reverse View | 0

In my talks for business networking groups and design students, I’m forever telling them that brands are all about behaviour, not logos. Most people in the audiences believe me, but I always see more than a few sceptical faces, unconvinced … Continued

service, brand, communications
Team Green Britain
3 Aug 2009

Team Green Britain

by Sinclair Ashman | posted in: Reverse View | 0

Having recently spent nearly two years working for a sustainability communications agency, I’ve seen quite a few public climate change campaigns and initiatives from around the world come and go. Whether at local, regional or national level, there are common … Continued

sustainability, green, recycling, reduce, re-use, communications, campaign

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