What’s your type?
What’s your type? Choosing typefaces. A couple of questions that people have asked me: 1) What’s that got to do with my company’s identity? A lot. 2) Can it influence how people see it? Yes, definitely. With thousands of potential fonts to choose from, it can’t just be a case […]
Words sell!
Following on from my last Re-View post on imagery, I thought it would make sense to go on to look at the importance of copywriting for SMEs. Alongside imagery, good copywriting helps to sell products and services, by establishing a unique positioning relative to their competition. Whether a business wants […]
The importance of good copywriting in brand presentation
What about copywriting in your business? The bottom line is: it’s all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what makes you special. See the Reverse Design YouTube video here: […]
6: Brand language: text
In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the visuals have faded from view. This works in the same […]
2: A logo doesn’t make a brand
For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can be used to sell a business more effectively? A good […]
