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copywriting

What’s your type?
24 Sep 2014

What’s your type?

by Sinclair Ashman | posted in: Reverse View | 0

What’s your type? Choosing typefaces. A couple of questions that people have asked me: 1) What’s that got to do with my company’s identity? A lot. 2) Can it influence how people see it? Yes, definitely. With thousands of potential … Continued

copywriting, communication, type
Words sell!
13 Nov 2013

Words sell!

by Sinclair Ashman | posted in: Reverse View | 0

Following on from my last Re-View post on imagery, I thought it would make sense to go on to look at the importance of copywriting for SMEs. Alongside imagery, good copywriting helps to sell products and services, by establishing a … Continued

marketing, copywriting, SME, words
The importance of good copywriting in brand presentation
11 Apr 2013

The importance of good copywriting in brand presentation

by Sinclair Ashman | posted in: Seen and Done | 0

What about copywriting in your business? The bottom line is: it’s all important. From your logo strapline, to your marketing brochure, to the tape that seals your product packaging, you should be using creative copywriting to tell your audiences what … Continued

brand, corporate identity, copywriting
6: Brand language: text
24 Aug 2011

6: Brand language: text

by Sinclair Ashman | posted in: Reverse View | 0

In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued

USP, copywriting, text, brand language, 10x10
2: A logo doesn’t make a brand
27 Jul 2011

2: A logo doesn’t make a brand

by Sinclair Ashman | posted in: Reverse View | 0

For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can … Continued

brand, logo, copywriting, identity, 10x10

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