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Reverse Design Tip 6: The Table Test
28 Jul 2014

Reverse Design Tip 6: The Table Test

by Sinclair Ashman | posted in: Reverse View | 0

 Теплая штукатурка своими руками Here’s a quick tip. What can you do to check the health of your brand and its communications? Try the ‘Table Test’… What’s it for? It’s a simple, quick way to analyse the effectiveness and consistency of your marketing … Continued

design, brand, communication, #ReverseDesignTip
Reverse Design Tip 5: Reading order
26 Jun 2014

Reverse Design Tip 5: Reading order

by Sinclair Ashman | posted in: Reverse View | 0

#ReverseDesignTip   5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most … Continued

communication, #ReverseDesignTip, design, brand
Reverse Talk: Today in Lincoln
25 Jun 2014

Reverse Talk: Today in Lincoln

by Sinclair Ashman | posted in: Seen and Done | 0

Reverse Talk today! Later today, I’ll be giving a talk and holding a mini design and branding workshop, organised by Fill The Gap Marketing. It’s all about helping small businesses get value for money out of their marketing spend. Where? The Think Tank, Ruston … Continued

design, workshop, SME, marketing, Reverse Talk!
Reverse Design Tip 4: Save money – start a bank
12 Jun 2014

Reverse Design Tip 4: Save money – start a bank

by Sinclair Ashman | posted in: Reverse View | 0

 veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more … Continued

communication, imagery, design, brand
Mission-based marketing: why you need it
10 Jun 2014

Mission-based marketing: why you need it

by Sinclair Ashman | posted in: Reverse View | 0

Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went … Continued

design, marketing, content, video
Reverse Design Tip 3: Go on, impress me! You’ve got 3 seconds
4 Jun 2014

Reverse Design Tip 3: Go on, impress me! You’ve got 3 seconds

by Sinclair Ashman | posted in: Reverse View | 0

 Такелажные крепления You – and your branded collateral – have a very limited amount of time to make an impression on potential customers. How limited? Check this out: So, make those first impressions count… On your literature, make sure that … Continued

networking, communication, design, brand
Reverse Talk! Lincoln, 25 June
3 Jun 2014

Reverse Talk! Lincoln, 25 June

by Sinclair Ashman | posted in: Seen and Done | 0

Reverse Talk! On Friday 25 June (2014) I’ll be presenting another Reverse Talk! It’ll be on the importance of design and identity for SMEs, and how they can present their brands better, on limited budgets. There will be a talk, followed … Continued

design, workshop, SME, marketing, Reverse Talk!
Kerning matters!
6 Dec 2013

Kerning matters!

by Sinclair Ashman | posted in: Reverse View | 0

Sitting comfortably? Then I’ll begin. Kerning matters! The art of equalising the spacing between characters is as important today as it’s always been. Ever since movable type was invented (in China, 11th Century), the physical limitation of individual wooden or … Continued

print, design, typography, words
Back to the future
19 Nov 2013

Back to the future

by Sinclair Ashman | posted in: Seen and Done | 0

Professor Mark Hunt (University for the Creative Arts) has recently suggested that the UK’s traditional lead in design and innovation may soon be lost, due to an over-reliance on design using digital technology. He may be right. http://bit.ly/1cAf68k I have … Continued

design, technology, computing, computer, Apple
The new vs the old?
22 Oct 2013

The new vs the old?

by Sinclair Ashman | posted in: Seen and Done | 0

I noticed that a new word marque has been created for the publisher Faber & Faber. They are at pains to point out that the famous old ‘ff’ colophon (or printer’s mark) is to remain – all that will be … Continued

publishing, design, typography
Naomi Atkinson: self promotion for creatives
13 Oct 2013

Naomi Atkinson: self promotion for creatives

by Sinclair Ashman | posted in: Seen and Done | 0

Just rediscovered this excellent talk by Naomi Atkinson on how creatives can and should stand out from the crowd, in terms of self-promotion. It’s made me re-think my attitudes to how I describe my skills, my work and the way … Continued

design, self-promotion, talk, creatives
Beauty one week, rubbish the next?
7 Oct 2013

Beauty one week, rubbish the next?

by Sinclair Ashman | posted in: Seen and Done | 0

Interesting Guardian article this week on the Spanish artist Francisco de Pájaro. Having moved from Barcelona to London to escape the depressed economy and restrictive laws on street expression, de Pájaro’s work pokes fun at political and media figures and … Continued

design, sculpture, art
The importance of imagery in brand presentation
11 Mar 2013

The importance of imagery in brand presentation

by Sinclair Ashman | posted in: Seen and Done | 0

Imagery is an important element of brand presentation. The way in which photographs, illustrations, charts, diagrams and other visuals are designed and used communicate much more than just the content to the viewer. They directly represent a company’s attitude to … Continued

design, brand, branding, corporate identity
Your Unique Selling Point: using it to your advantage
11 Mar 2013

Your Unique Selling Point: using it to your advantage

by Sinclair Ashman | posted in: Seen and Done | 0

What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued

branding, corporate identity, USP, design, brand
Good design starts with a good chat (and open ears)!
11 Mar 2013

Good design starts with a good chat (and open ears)!

by Sinclair Ashman | posted in: Reverse View | 0

There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students … Continued

design, consultation, information-gathering, client, design brief
The Reverse February newsletter is out now!
5 Feb 2013

The Reverse February newsletter is out now!

by Sinclair Ashman | posted in: Reverse View | 0

It’s part three in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on writing a design and communications brief to help get an effective brand identity for your business. See it here.

newsletter, design, brand identity
Future designers: MA group expo in Nottingham
20 Jul 2012

Future designers: MA group expo in Nottingham

by Sinclair Ashman | posted in: Reverse View | 0

Stop what you’re doing, now. This is important! If you can be in Nottingham over the next few days, get along to Nottingham Trent University and see their MA Design Expo. The group of students I’ve been supervising there are … Continued

design, Nottingham Trent University, MA, creativity, education
1: Brands and the notion of trust
19 Jul 2011

1: Brands and the notion of trust

by Sinclair Ashman | posted in: Reverse View | 0

‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make … Continued

guide, 10x10, design, business, blog series
How to create a brand: a guide for business owners
18 Jul 2011

How to create a brand: a guide for business owners

by Sinclair Ashman | posted in: Reverse View | 0

Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market … Continued

design, business, blog series, guide
Short, but sweet
18 Mar 2010

Short, but sweet

by Sinclair Ashman | posted in: Seen and Done | 0

In my other life as a design teacher, I recently heard about an interesting idea to develop creative skills in students – instant design briefs. This involved a whole day of ‘one-hour design briefs’, where students were challenged to come … Continued

design, teaching, Lincoln
I’d never do this, but I like it
27 Jun 2009

I’d never do this, but I like it

by Sinclair Ashman | posted in: Seen and Done | 0

Someone recommended Australian design and art collective Rinzen to me as an interesting example of collaborative working. The five principals Today together produce a video phenomenal amount of work, from printed publications to one-off illustrations to t-shirt and Waste online … Continued

design, collaboration, designers
Will design buyers still buy during the recession?
22 Jun 2009

Will design buyers still buy during the recession?

by Sinclair Ashman | posted in: Reverse View | 0

I was pondering this question recently at a local business networking event. There we all were, around 120 local firms listening to business leaders, entrepreneurs, an economist and a banker Ron (yes, some of them do have a useful purpose!), … Continued

design, brand, recession, networking

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