90% of design isn’t design.Watch Full Movie Online Streaming Online and Download This was the title of a presentation by Tom Lovell. Tom was formerly a student at the University of Lincoln, and returned a couple of years ago to give a talk to students about his life as a […]
When giving talks to small business networking groups or design students about branding, I always say ‘…brands are not about logos. Brands are about behaviour’. It’s clear to me that people know this to be true, but their behaviour often belies the fact. When I ask business owners about their brand, they […]
The Reverse April newsletter is out now! It’s about how to engage a designer for your new identity. We give you some pointers on establishing a good working relationship with an individual designer or agency, providing the best chance of success. See it here This Site.
For start-up companies in particular, a logo can only tell people who you are, not what business promises you’re making or how your products or services are represented. So what constitutes the totality of a brand and how it can be used to sell a business more effectively? A good […]