Recently, I was driving down the motorway, minibus rental liverpool, on one of my regular trips to London. I remembered some of those time-wasting games we used to play with the kids. There was one in particular, where we’d get … Continued
Why I hate free pitching: the post that took 29 years to write ‘Hello,’ ‘hi’, ‘how are you?’ Often, we’d see people from rival design companies in reception. They would be waiting, like us, to be ushered in to … Continued
Why are accountants so blue? Last week, whilst on a web trawl of professional services firms for a marketing push, I noticed something rather odd. A large proportion of their brand identities, (particularly accountancy firms) featured mid or dark … Continued
Reverse Talk today! Later today, I’ll be giving a talk and holding a mini design and branding workshop, organised by Fill The Gap Marketing. It’s all about helping small businesses get value for money out of their marketing spend. Where? The Think Tank, Ruston … Continued
Recently, I’ve been searching for a way to use more video in marketing for Reverse. A couple of years ago, I posted a YouTube videoblog series on how to create brand identities for a small businesses. However, although the series went … Continued
Reverse Talk! On Friday 25 June (2014) I’ll be presenting another Reverse Talk! It’ll be on the importance of design and identity for SMEs, and how they can present their brands better, on limited budgets. There will be a talk, followed … Continued
Following on from my last Re-View post on imagery, I thought it would make sense to go on to look at the importance of copywriting for SMEs. Alongside imagery, good copywriting helps to sell products and services, by establishing a … Continued
I’m sure that most business owners would shout No!! But is this what is happening in practice? Well, yes and no. According to a recent Marketing Donut survey, word-of-mouth marketing through referrals and recommendations, are currently replacing more traditional methods, … Continued