Reverse Design Tip 9: Text doesn’t have to be black
#ReverseDesignTip 9: Text doesn’t have to be black Many businesses, regardless of whether they’re adding text to a website, descriptive copy in a brochure, or even text as a logotype, stick with the default colour presented to them by their software program – black. To some extent, I can understand why – black […]
Reverse Design Tip 8: The importance of texture
#ReverseDesignTip 8: The importance of texture Everyone who has a stake in finding a unique positioning for a company, organisation or small business, knows how hard it is to achieve. ‘…it’s the marketing messages – they’re not right’! or ”…we need better illustrations’ or ‘…the design isn’t appropriate for our target audience’ […]
Reverse Design Tip 7: The thicker the better
http://focuz.ru It’s not often that that you’ll hear that said. However, when it comes to making a first impression with a business card, many people fail to think about the messages sent (and received) when it’s handed over. I’m well aware that I’m fussy about these things – as a designer I would […]
Reverse Design Tip 6: The Table Test
Теплая штукатурка своими руками Here’s a quick tip. What can you do to check the health of your brand and its communications? Try the ‘Table Test’… What’s it for? It’s a simple, quick way to analyse the effectiveness and consistency of your marketing materials. How’s it done? 1) Gather all of your branded […]
Reverse Design Tip 5: Reading order
#ReverseDesignTip 5: Reading order In marketing materials, there is little time to get our point across to potential customers (Go on, impress me! You’ve got 3 seconds). This means that you should prioritise your content to ensure that your audiences see the most important pieces of information first. Simple enough? Yes, but too […]
