Simple, practical tips and guides to help SMEs improve their marketing communications. From how to use imagery and copywriting to the quality of paper stock, our videos are a free source of practical, valuable advice for all small businesses.
Don’t do that, do this!: Product Descriptions
A Reverse ‘Don’t do that, do this’ one minute guide on the importance of using evocative and engaging descriptions of products and services.
Don’t do that, do this!: Corporate Font
Choosing a typeface that reflects the values of your company takes some careful thought, to make sure it matches the type of business and reflects its values.
Don’t do that, do this!: Business Card Thickness
The thickness and weight of business cards often determines whether the people they are handed to keep them… or not.