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Simple, practical tips and guides to help SMEs improve their marketing communications. From how to use imagery and copywriting to the quality of paper stock, our videos are a free source of practical, valuable advice for all small businesses.

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Video introduction: multi-image sample

And here they are...

Don’t do that, do this!: Product Descriptions

A Reverse ‘Don’t do that, do this’ one minute guide on the importance of using evocative and engaging descriptions of products and services.

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Don’t do that, do this!: Corporate Font

Choosing a typeface that reflects the values of your company takes some careful thought, to make sure it matches the type of business and reflects its values.

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Don’t do that, do this!: Business Card Thickness

The thickness and weight of business cards often determines whether the people they are handed to keep them… or not.

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VideosSinclair Ashman