Let’s communicate.
Good design starts with a good chat.
To create the graphic design that works hard for our clients and their businesses, we listen hard before asking the right, searching questions. Then, we research, think (and think some more), before delivering targeted communications that demand attention. We design branded corporate communications that reach and engage with specific audiences and encourage action. We create brand identities, websites, marketing literature, copywriting platforms, straplines and more – whatever it takes to help businesses to shout about how good they are at what they do.


About Reverse Design: image of Sinclair Ashman


We have over 25 years’ experience within London design and communication agencies, and have worked with a long list of UK and global brands. Names you might have heard of include Avis, Bentley, BT, Diageo, Euronext, Eurostar, Man Group, Rolls-Royce, Shell, Severn Trent, Tesco and many others. Reverse Design has been based in Lincolnshire for six years and we’re now bringing this expertise to the benefit of small and medium-sized businesses across the county, the wider East Midlands, East Yorkshire and beyond. Clients include the Wyndham Garden Grantham Hotel, Children’s Links, The University of Lincoln, Gti Consultancy, Sear Balloon Weights and Electrotherapy On The Web.


How we work
We believe that good design starts with a chat and open ears. We listen hard and ask the right questions – the questions necessary to encourage people to tell us what it is about their business that makes it special. This isn’t just because we’re nice people – we use this information to differentiate them from the competition, by selecting and emphasising the content to be communicated to their audiences. Lastly, we add some design magic to give them communication tools that look good and encourage action.
Sinclair leads Reverse. He is a communications designer with a variety of experience of B2B brand creation and development for international clients. In over more than 20 years in some of London’s finest communications agencies, he has created award-winning literature for London Business School and Severn Trent as well as identities for clients across the financial services and travel sectors. Sinclair has also designed websites and online marketing for Shell, Tomorrow’s Company, Bentley and the Man Booker Prize.
In his spare time, Sinclair’s passion is for collagraph printmaking. You can see some of the work on his website at: www.sinclairashman.com.