WYSIWYG heaven?

posted in: Seen and Done | 0

Interesting to note that Google have now entered the market for consumer web design applications with a beta version of Google Web Designer. Clearly introduced as a ‘potential’ competitor to existing WYSIWYG products such as Adobe Muse, you should note that, in reality, it is nothing of the sort. This is because Web Designer is only intended to assist in the creation of web adverts (HTML5) or animations (in CSS3).Вороны






Above: Google Web Designer






Above: Adobe’s Muse WYSIWYG web design application

Last year, I remember messing around a little with Adobe Muse, hoping that this would be the magical technological solution for creatives interested in websites from the point of view of brand support and functionality for clients, but not in the technicalities of code. As someone who really appreciates the skills and dedication of web developers and work with them regularly to achieve the communications aims of clients, does this seem like a contradiction? I don’t see it that way, because I see this type of application as relevant to a different market, where issues such as greater functionality, cross-platform compatibility, sophisticated layout and typographic control are of less importance than cost.

In the end though, I found Muse seriously limited in typographical and layout control – hence the fact that I haven’t even looked at it in a year. The cost, either as part of Adobe Creative Cloud or as a stand-alone application rental fee, was another less than attractive factor.Watch Full Movie Online Streaming Online and Download

Having scouted around other views on Google Web Designer, the overriding problem with it on launch is this: only 50% of the potential audience will be able to view the animations created on the platform. This is because it only works for Webkit browsers, people using Firefox and Opera won’t see those animations.

Whilst not writing Web Designer off just yet, it does appear to be yet another WYSIWYG application that promises much, but delivers rather less.