VOYCES (Voluntary Organisations, Young People and Children, Enabling Strategy) is a Cambridgeshire-based initiative that brings together and supports children and young people’s support networks.
Reverse worked closely with Cambridgeshire’s partner, Horncastle-based charity Children’s Links, to develop the ideas that led to the creation of the identity. We knew that it had to appear bright, colourful, optimistic and fresh. Above all, it had to appeal to the target age range, from young children to young adults and represent core ideas, such as collaborative working.
Reverse are currently developing more marketing and promotional items for Children’s Links, extending the programme’s reach across Cambridgeshire to an expanding network of partners.