So far, we’ve established what brands represent; the promises that companies or organisations make to their audiences, as well as how they fulfil them. Also, that there is a visual presentation, or ‘brand language’, used to distinguish individual brands when … Continued
In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued
In the next three posts we’re going to look at brand tools. These are the component parts of a brand that we all recognise; imagery, text and language. The last of the three posts will cover how to put them … Continued