In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued
It’s interesting that one of the biggest marketing pushes in bookstores this Christmas is not a book.Ворона Retailing at around £200, the likes of Waterstones are marketing ebook readers alongside the usual seasonal biographies and cookery books in their stores … Continued