“It’s incredibly important because consistency in itself is also a brand promise you are always delivering on – it’s also part of the identity, so it has to be clear what the brand is all about.” Björn Von Matérn, vice-president … Continued
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued
In advertising and marketing, we tend to think of brands as primarily visual in nature. However, the textual language of brands can be just as powerful, allowing the essence of a brand to remain in the memory long after the … Continued
What’s the key to creating a credible brand image? How can you represent what your company does in an engaging way that can really mean something of value to existing and potential customers? Find something interesting to say, then keep … Continued